Blogs are everywhere on the Internet now. They're no longer restricted to free blogging sites like WordPress, Blogspot, or LiveJournal - almost every website has a blog now, whether they belong to indie online vendors or to major corporations. Blogging has become fairly easy thanks to the new software, websites, and scripts available online, and pretty much anyone can make a blog and claim to be a blogger. But are they successful bloggers? What is success in the realm of blogs?
Readership
When discussing successful blogs, most bloggers will talk about readership and how the number of page views and visitors can reflect the level of a blog's success. While a lot of bloggers can be the analytics and numbers, you have to remember that these statistics aren't the only things that matter. You could have a lot of people just staying on your blog and then leaving after a few seconds without even reading any of your content. So what is success for a blog if it's not just about numbers?
Having many readers isn't enough to call your blog successful; what you want is to have a lot of loyal readers. These are readers who actually come to your blog and stick around, bookmark your blog and keep coming back to it, or at least comment on your posts to show that they actually care about what you have to say.
Achieving Goals
There are so many kinds of blogs that it can be hard to pin down one solid definition of success for a blog. What you need to figure out is what your goal is in creating your blog. The answer to "what is success?" with regards to achieving a goal can vary from one blog to another. Whether it's something as easily attainable as just having an outlet for your thoughts or something more massive like becoming the number one authority on a particular subject, you have to find out what it is you want your blog to do for you, and drive your blog toward that goal.
Enjoying What You Do
What is success without happiness? Though it may sound cliché, it remains true even in the realm of blogging. If you find yourself dragging yourself up to your computer and forcing yourself to blog about things that don't even interest you in the slightest, then you can hardly call your blog or your work a success. While you pursue your goals and try to build up readership, remember to keep finding ways to make the blogging experience enjoyable for you, the blogger, as well.
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